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Question:
(a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS).
(b) "Large enterprise-wide systems, such as enterprise resource planning (ERP) and customer relationship management (CRM) applications, are being implemented by organizations to improve the efficiency and effectiveness of their operations".
Explain the difference between "efficiency" and "effectiveness".
(c) Some of the core constituents of a business strategy are: i) Mission ii) Vision iii) Goals iv) Objectives Briefly explain these terms.
(d) IS strategies can be developed with regard to two viewpoints; impact and alignment. Explain how this can be achieved.
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
the advandages and disadvantages of marketing philosophies.
considering the concept of product life cycle where would you put video games in thier life cycle
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
list out secondary sources of information while pursuing market research.
Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim
approaches of fmcg companies in test marketing
Explain about the Telnet in brief. Telnet: This is a terminal emulation program for TCP/IP networks as like the Internet. The program of Telnet runs on your computer and
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