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Question:
(a) (i) Introduction and development- negative cash flows, low turnover, large overheads due to marketing expenses, marketing mix includes sales promotion.
- Growth- negative cash flows becoming positive, sales growing, profitability still low but increasing, marketing mix includes advertising.
- Maturity- cash cow, sales growing but at lower rate, profitability reached peak and starting to decline.
- Decline- sales falling, cash flow and profitability falling- either milk the product and delete from product range or use product-life extension strategies.
(ii) pricing objectives: goals that describe what a firm wants to achieve through pricing; form the basis for decisions about other stages of pricing; must be consistent with a firm's overall marketing strategy; can support the attainment of multiple short-term and long-term goals. (student needs to describe the pricing objective and the possible action.
Define depreciation expense as it appears on the income statement.How does depreciation affect cash flow? Accounting depreciation is the provision of an asset's initial cost ov
The Chang Co is considering the purchase of a new machine to replace an obsolete one. The machine being used for the operations has a book value and a market value of zero. However
You have just graduated from Stanford''s MBA program and have secured a position as a fund manager for a well known investment banking house. You have been given $300 million to m
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XYZ plc has a Visitor Centre based in Perth. The Centre houses exhibitions and educational resources to be used by schools, colleges and visitors. It is a popular facility due to
3. Your firm has debt worth $200,000, with a yield of 9%, and equity worth $300,000. It is growing at a 5% rate, and its tax rate is 40%. A similar firm with no debt has a cost of
concept of corporate accounting
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