Describe primary interests and theory of supply and demand, Microeconomics

Part 1 - Select a construction-based business of your choice and explain stakeholder theory to illustrate the primary interests of the stakeholder groups and identify any areas of potential conflict between the stakeholder groups. Support your answer with a diagram

Part 2 - Business, when viewed as a stakeholder in society, has responsibilities that extend beyond the economic and legal framework to incorporate ethical/environmental and philanthropic aspects. Use Carrolls model to explain and provide an illustration of how your selected business is responding to the four tiers that make up Carroll's model.

Part 3 - During the first half of 2012 economic growth has been largely static or recessionary in the UK and other European countries. The construction industry has reacted to a dramatic change in demand for housing. Explain and illustrate the theory of supply and demand as it applies to housing and include an analysis of the price elasticity within the housing sector.

Presentation of the report to a business standard and written English

Referencing / use of Harvard system

Submit an individual personal reflective statement on one page of A4 to present a case for government involvement in business,



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