Data classified by their nature, Management Theories

Data Classified by Their Nature:

The nature of data may be classified according to various categories. Facts knowledge opinion intention motivation and behaviour.

a. Facts refer to actuality but they not necessarily be material. The measured precisely and definitely. The descriptive facts relating to people may be demographic and sociological. These characteristics represent the attributes of people e, g, age, sex, income and level of education. The sociological data are related to how people are organized in and related to society.

b. Knowledge: Knowledge refers to what people know potential buyers knowledge and awareness of products or brands are important data of marketing research. The respondents awareness and knowledge are evaluated to get sufficient data for marketing research.

c. Opinions : Opinions are people perceptions. What people think or what is their minds are called opinions. Their perceptions may or may not be true. Thus they may be well defined as attitudes. These are products to mental sets and may be referred to as images..

d. Intentions : Intention are acts that are in the minds of people these are expectations of behaviour or intentions to indulge in particular marketing behaviour.

e. Motivation: Motivation is how to steer and direct people actions . it is known as the inner state of mind that energizes activates and moves or directs the behaviour of people.

Posted Date: 2/11/2013 11:48:41 PM | Location : United States







Related Discussions:- Data classified by their nature, Assignment Help, Ask Question on Data classified by their nature, Get Answer, Expert's Help, Data classified by their nature Discussions

Write discussion on Data classified by their nature
Your posts are moderated
Related Questions
IT company is planning to take up a new overseas project.As a hr plan the process and identify the best techniques that can be adopted in recruitment and selection


Methods for Collecting Information: Literature Research /Study of Secondary Data: The quickest and most economical way is to find possible hypotheses from the avai

Maximize Systematic Variance: The systematic variance is the variance or the difference caused in the dependent variable by the experimental variable. By maximizing t

6.3 Explain the methods by which the kidney varies the volume and concentration of urine

Matrix Str ucture An organizational structure building two lines of authority (for example: combining functional and departmental lines of organization).

Management is the administration of a process or those which conducting a process to ensure that the process meets completion in the most efficient manner.

Think of a state where the regulator is uncertain as to the true cost of the regulated firm. Also, the firm (the firm's management) can work harder or less hard to control costs; i

Explain clearly what do you mean by following: (a) α-Iron, β-Iron, γ-Iron, δ-Iron (b) Ferrite, Austenite,Cementite, Peanlite, Ledeburite.

Consumption Function: A function capturing the dependent  relationship  between customer spending and income, where changes in customer spending are directly proportional  to