Consumption function and constituency analysis, Management Theories

Consumption Function:

A function capturing the dependent  relationship  between customer spending and income, where changes in customer spending are directly proportional  to changes in profits, but these changes do not occur in a one to one fashion. This means that if a person were to get a profitable, he or she would not spend the entire increase on services and products existing in the economy, but would spend some of it.

Constituency Analysis:

This involves identifying detailed groups and subgroups within a community at huge. These groups are characterized by certain individuality that will influence how they receive and interpret an outer communication message about an organization. The goal with constituency analysis is to first identify who the constituency really is, then determine what their attitude is toward the organization, and then determine what they previously know about the communication in question. It is not always evident who the main constituency is, and subgroups with various characters will also likely exist. Thus, the analysis of relevant constituents is important because it ultimately determines the nature of your message.

 

 

Posted Date: 10/15/2012 8:30:43 AM | Location : United States







Related Discussions:- Consumption function and constituency analysis, Assignment Help, Ask Question on Consumption function and constituency analysis, Get Answer, Expert's Help, Consumption function and constituency analysis Discussions

Write discussion on Consumption function and constituency analysis
Your posts are moderated
Related Questions
3. People have a peculiar behaviour over a product and why is it so. How a product is altered to attract customers? What are the techniques companies follow to retain and add new c

The knowledge management plan can be focused on the student's own organization or a selected case study firm (with approval of the lecturer). The intent of the plan is to develop r


what is eds

1. Susan Meyer, owner/manager of Meyer''s Motor Court in Key West, is considering outsourcing the daily room cleanup for her motel to Duffy''s Maid Service. Susan rents an average




Methods for Collecting Information: Literature Research /Study of Secondary Data: The quickest and most economical way is to find possible hypotheses from the avai

To finish  this scenario, use the Mall of Elbonia Interview Results (Elbonia Labled below). One hundred customers at the Mall of Elbonia (MoE) were given a short interview as th