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Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
Does marketing solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. Discuss
prodact mix of lg company
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:
What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela
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