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What do you understand by the term public relation?
Public relations is a term which is used and known for knowing the better relations with the product with the organization or with different public with the variety of communication tools and channels of communication for maintaining the public relation. Public relations build an awareness among people and it becomes a beautiful image for the company, for the customers and for the people who are the target audience for the company, it also helps in maintaining or doing the publicity kind of a thing through the help of stories, articles, news. Magazines, media channels and many more channels like websites, internet etc.
Public relations help in maintaining the company’s goodwill, maintaining the company’s relation with their potential customers and so on. The term public relation is also known as the tool of marketing means it describes the good will and prestige of the company. The reputation of the company, the company’s image and also focus on the company’s goals and Public relation is also known as the part of the promotion. Public relations helps in creating an awareness among people and it becomes a biggest reputation for the company, for the customers and for the people who are the target audience for the company, it also helps in maintaining or doing the publicity kind of a thing through the help of stories, articles, news. Magazines, media channels and many more channels like websites, internet etc are the major resource which helps the company in achieving its goals and success by its benefits.
Public relations help in spreading the information and creating the awareness among people to gain and achieve the public awareness, to receive the public views and opinions for the product person, service, cause or organization so that company can plan accordingly and receive the greatest amount of success.
Today there are many networks where one can co-ordinate, today there are numerous amount of tools and techniques that have been designed for the company’s benefits and for the goals of the company just to gather the necessary and important information of the customers and also know about certain uses and benefits from promoting it in social networking websites to reach the planning of the public to reach to the potential customer’s and let them know about the various measures and steps for achievements for popularity for better services they deals with these kinds of services and so on.
By the help of the creation of social networks, blogs, and websites, Internet radio, public relations, media channels, televisions, advertisement, professionals today one is able to send direct messages through these mediums that attract the target audiences and the mass group. There are various methods used to find out what is appealing to target audiences include the use of surveys, conducting research or target and focus groups. Tactics are the ways to attract target audiences by using the information gathered about that audience and directing a message to them using tools such as social mediums or other technology.
Companies using lot of activities for increasing the public relations like they can use different unique or same strategy to build the awareness to increase the profit and to maintain a relationship with a customer. It can be from campaigns, sponsorship, promotions, events and many more.
For example: Nokia did apply the strategy of earning the public relations from its canopy promotion that is from its canopy promotion in shopping malls to increase the public awareness for its brand and for its product. The company wanted to make the relationship with customers and also wants to gain the customer’s happiness and satisfaction so Nokia have done the best in application of public relations.
When we talk about a simple man who is a shop keeper in a small shop then what will be his strategy of maintaining promotion?
The shopkeeper will look for maintaining the relationship with all with the help of better service better product low cost and high satisfaction. Suppose if parents came in his shop along with their kid and want to purchase a gift for any close relative and the shopkeeper provided him with chocolates to maintain the public relation and to achieve the good strategy so to conclude I must say that public relation is nothing but it is the relationship between a customer and a shopkeeper or a seller.
Suppose you are talking about the company perspective and then your area of public relation will be based on the campaigns, advertisement, promotion, application of an online tools and technologies for increasing the advantage and achieving the success.
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