Write a comprehensive marketing plan

Assignment Help Marketing Management
Reference no: EM13524201

Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipates future purchases. The information, however, comes from the customers' use of credit cards and bank cards, raising some privacy concerns. Nonetheless, with only a few months of data, this new software can predict with some 95 percent accuracy what product a consumer will likely buy (or need to buy) in the next 30 days. Senior management is cautiously optimistic about the product and has asked you to develop a marketing-plan.

Your task is to write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product.

Your plan should be fully documented and supported by research. It should be prepared for your senior management team. 

Verified Expert

Reference no: EM13524201

Propose a brand transformation plan for a real-world

MKT2236 GROUP ASSIGNMENT. As a group comprising 4 students, you are required to choose a brand and to propose a brand transformation plan for a real-world business problem.

How the marketing strategy of a cruise ship company differ

Write a report demonstrating how the marketing strategy of a Cruise ship company (e.g., P&O Cruises, Carnival etc.) would differ when targeting two different Roy Morgan life

Explain drucker challenge

Drucker's view on marketing can be summed uo in 5 points. what are these five points? argue that each point is conditional, shallor or not supported by contemporary thought

Examination and analysis of the company products

Based upon your examination and analysis of the company's products, provide an example of each of the following: a product that is in the introduction stage of the product l

How the numi marketing team figured that out

In the first part of the video, Jen Mullin, the vice president of Marketing for Numi Organic Tea, clearly describes their typical customer. Discuss who the customer is and h

Analyze the position of your product or service

Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function,

Are you using your cell phone the right way

For this week's blog entry, discuss at least two (2) reasons why the growing use of cell phones in cars, including the use of location-based services, may contribute to cons

Demonstrate an understanding of the materials

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critic

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd