Write a comment on this given case study

Assignment Help Marketing Management
Reference no: EM13723132

Positing is an important part of the marketing mix. "Positioning is the development of a specific marketing mix to influence potential customers' overall perception of a brand, product line, or organization (Lamb). Due to the fact that I am currently unemployed and my most recent position working in the last 20 years was for my ex-husbands ticket reselling business as a bookkeeper, I am going to use a company and product that I have knowledge of.

Dove soap uses a product differentiation positioning strategy where they market their product with distinguishing features from those of their competitors. There are many brands of bar soap on the market, most with their own specific features targeting a specific claim or goal. Dove soap for instance markets their product as a "beauty bar" rather than just a bar soap. One of their marketing slogans is "The secret to beautiful skin is every-day moisture, and no other bar hydrates skin better than Dove. With ¼ moisturizing cream, Dove Beauty Bar helps skin feel more firm and elastic when compared to ordinary soap" (Dove). In this way, they have successfully differentiated their product from brands such as Ivory, Dial or Aveeno. While this soap has been basically marketed toward the female segment, in recent years Dove has also added a Men's care line of products and has done a very good job overall of marketing the product with a simple slogan that "Dove Makes A Man Stronger". They have again targeted a specific market and positioned it against competitors' products in the men's personal care line.

Overall I think Dove has found and uses a very good position marketing their products in general. They use product differentiation where their products can be distinguished in perception from other products. They also use product attribute, use or application and emotion for other bases of positioning in their market segment.

Read this and write a comment. 150 words would be enough.

Hi Everyone,
The company I'm going to use for this week's discussion board is Starbucks. The product that Starbucks market is coffee, at one point of time there was no such thing as a Starbucks. People used to go to supermarkets or local stores in their neighborhood, and buy coffee beans in a can.

Starbucks position is the different types of flavored or styles of coffees and other product as well. For example they have drip brewed, lattes with or without flavors, cappuccino, and espresso. They also partnered up with Dreyers, and created coffee ice cream. Starbucks is basically targeting different types of coffee lovers when they created the different types of blend of coffee

I believe Starbucks is in a good position. They attract all different types of coffee lovers. Which makes business great for them and business for our local neighborhood stores sales down for coffees, plus they have a nice area in their shops where people can sit and read their newspapers or book, and enjoy your favorite Starbucks coffee.

Read this and write around 100 words.

Reference no: EM13723132

Questions Cloud

Human resource article critique : Locate and review a scholarly article found in a peer reviewed journal related to analyzing work, designing jobs, HR planning, or recruiting.
How did americans attempt to solve the problem : Why was this problem more serious than the other problems? How did Americans attempt to solve the problem? In what ways were they effective?
Determine the company''s resources and capabilities : Determine the company's resources, capabilities, and core competencies. Analyze the company's value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.
Describe the position of the products : Describe the position of the products marketed by your employer. Specify company name, what do they market and what is the position of the product
Write a comment on this given case study : write a comment on this given case study-Positing is an important part of the marketing mix. "Positioning is the development of a specific marketing mix to influence potential customers' overall perception of a brand, product line, or organization ..
Explain how your proposed hrm approach solutions : Develop a set of HRM recommendations for a fictitious, scenario organisation that will be assigned by the Faculty Member that contains the three primary assessment elements.
Ethical performance appraisal issues : Complete "Exercise: Ethical Performance Appraisal Issues" in the course text, Human Resource Management Applications. Provide the rationale for your answers.
Assignment on transformational change management plan : The key assignment final draft should include a comprehensive transformational change management plan, Transformational Change Management Plan
Current eeoc policy : You have worked for Beta Technology for six months.  In that time, you conducted informal meetings with management and other hourly and salaried employees.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Identify three real life examples of marketing research

Marketing research is a systematic process. It involves the process of gathering, recording, and analyzing data related to products and services. In your post, identify three real life examples of marketing research that you have observed. Whic..

  Determine the security risks with respect to phishing

mobile banking features have added several advantages for customers however there are security risks that come with

  Explain regulatory issues with e-business

Explain Regulatory Issues with E-Business and describing the regulatory issues that websites must address

  Explain segmentation and developing a value proposition

Explain Segmentation and developing a value proposition for Godiva Chocolates and What are different segmentation bases one could use for Godiva Chocolates

  How did the roles of the pivot team members described in

on the basis of the informationprepare a 3 to 5 page paper discussing what conclusions you can reach on the importance

  Any required organizational change management strategies

write a draft of 1800 words of the strategic plan for your organization including the following1.implementation

  Explain liability and tort of negligence

Explain Liability and Tort of Negligence and fully discuss and provide examples and laws or other relevant information to support

  Who or what do you believe was responsible for the fact

the final case analysis paper should demonstrate understanding of the reading as well as the implications of new

  Explain automated systems

Explain Automated systems and What efficiencies do automated procurement, manufacturing and distribution

  Explain rhapsody website- legal and ethical issues

What are the legal and ethical issues surrounding the use of the internet by individual employees for human resource activities?

  The principles of socially responsible marketing

Discuss how Hershey Foods has applied the principles of socially responsible marketing. Also address in your discussion the benefits of having a formal code of ethics and what impact philanthropic and social responsibility has on a company.

  Q1 what opportunities in the marketing environment did

q1 what opportunities in the marketing environment did gannett seize in launching usa today? how did the company learn

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd