Reference no: EM13973215
Read the document: Marketing in Retail: Making the Case for the CMO Benchmark Report, 2012
Answer your questions for this assignment. Minimum word count is 400. Always restate the questions.
1. In an organization, in your opinion, who should "own" the customer experience/customer relationship? What does that mean?
2. Refer back to your textbook citing page numbers to support your answer.
3. How is your opinion in number one similar or different than that reported in the report?
4. How does RSR define retail "winners"? Besides the definition, what are two characteristics of winners? Give page numbers in the report.
5. According to the report, what are today's top three external business challenges to marketing? Does this match with what you have learned in this class so far?
6. According to the report, what are the top three internal challenges to implementing a marketing strategy? Does this match with what you have learned in this class so far?
7. According to the report, what are the two most valuable foundational technology solutions for marketing operations. Does this match with what you have learned in this class so far?
8. In your own opinion, should businesses hire a top executive for customer relationship management? Support your answer.
|
Analyze the latest trends in unemployment within the us
: Analyze the latest trends in unemployment within the U.S. that you have researched. Based on your analysis, suggest at least two (2) changes that the federal government could make to increase employment.
|
|
Current prime rate-new balance
: Up Your Alley Paving has a $37,500 line of credit which charges an annual percentage rate of prime rate plus 6%. Their starting balance on August 1 was $5,400. On August 7 they borrowed $2,400. On August 10 the business made a payment of $700, and..
|
|
Describe the marketing channels and process
: Describe the marketing channels and process that is used to distribute this product to you and other consumers. Note: You can choose to respond to this post in the traditional written manner, or you may upload a video discussion response instead
|
|
Identifying and narrowing your research paper topic.
: Examine two scholarly sources that may prove valuable as you seek to defend your claims.
|
|
Who should own customer experience or customer relationship
: In an organization, in your opinion, who should "own" the customer experience/customer relationship? What does that mean? Refer back to your textbook citing page numbers to support your answer
|
|
What is the net present value
: Winter Wear is considering a 5-year project with an initial cost of $211,000. The project will produce cash inflows of $56,500 a year over the life of the project. What is the net present value (NPV), if the required rate of return is 15.8 percent..
|
|
Complete a marketing research project proposal
: Marketing Research Project Proposal - What data do you need to have in order to address the problem? Propose the survey that will be used to gather this data
|
|
Part of the acquisition of tri town
: R1. How much goodwill did Decca Publishing purchase as part of the acquisition of Tri Town Daily? R2. Journalize Decca Publishing's acquisition of Tri Town Daily.
|
|
Which is the leading authority on conducting opinion surveys
: Watch three lectures by Dr. Frauke Kreuter, a professor at the University of Michigan's Institute for Social Research, which is the leading authority on conducting opinion surveys
|