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1. Which of the major pricing strategies does LCBO employ when introducing new products ?
2. What other factor factors does LCBO consider when setting prices for the products ?
3. By pricing the first Shiraz- Malbec blend below the value perceived by the most of wine drinkers who tried it, Fuzion created a sensation in the Ontario wine market. Are there any risks involved when selling a product for less than other products of similar quality
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This assignment is focused on the pricing policy of the liquid control board which they employ while introducing the products and the other factors which are considered by the organization while setting the prices of the products.
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