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For your service, taking account of the marketing activities previously described and allowing for your time to provide the service and any ancillary costs, assess the OVERALL COSTS of your business which you would take into account in setting prices.
PRICE SETTING: How will you set your price(s)?
Will you use TEMPORARY PRICE PROMOTIONS?
PRICE DISCRIMINATION: Will you vary your prices by segment? If so for whom and what will they be?
What will your expected PROFITS be? Show calculations for your expected profits over a reasonable time period. Refer to previous sections where you have stated performance goals.
Writing a Request for Proposal on Sales Promotion. Describe the extent of products and services your organization is looking for, as well as, the overall objectives of the co
Define the stages of the customer journey, both from the perspective of the customer (use the millennial target audience) and Penn Mutual. Provide some digital tactics and ch
Students will choose a company of their liking and use any of the 2 (qualitative or quantitative) research and analysis methods to demonstrate selected perceptions (approved
Discuss the factors that encourage internationalisation of service organisations. For a service organisation with which you are familiar, explain which of these drivers are
Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness
Purpose: Explore strategic issues in sport management. This is a team-based project with teams assigned by the instructor. The strategic analysis centers on the expansion of
Suppose your bank account will be worth $15,000.00 in one year. Compute the present value of this stream of income at a discount rate of 7%. Remember, you are calculating the
1. Describe the key operations controls associated with the marketing plan developed during your simulation experience. Consider cost analysis, product-service mix control, sa
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