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Select one of the ads that aired in the past Super Bowl (or pick from previous years if you have a favorite). You can find the ads on YouTube or just search form them. Based upon your selected ad (don't forget to tell us which one you chose, post a link of possible), keeping in mind that the budget ($5 million per 30-second spot) is known and some advertisers may have purchased more than one spot, respond to the following:
1. What was the target audience?
2. What was the objective of the ad?
3. Current thinking is that it's best for customers to be actively engaged and not treated as passive viewers. What would you do to actively engage customers in the digital marketing stage of the ad campaign you chose?
4. In your opinion, considering what we looked at about marketing to different generations, why would advertisers choose to spend so much on such a wide audience (consumers with differing demographics and psychographics)?
Formulate this problem as an LP model in a spreadsheet and solve using Solver. How many dehumidifiers should be built in Atlanta, next month? How many in Phoenix?
Why is data quality assurance so important for a business? Discuss a data warehouse and describe how it works. Find an example article on the internet.
Which is the international standard for quality management for automotive industry suppliers of production parts, materials, and services?
Profit contributions are $6 per bunch of roses and $8 per bunch of carnations. Formulate this problem as a linear programming problem.
Describe how the two countries are different in terms of Hofstede's five cultural dimensions. Given a scenario where two organizations, one located in each country, are to do business with each other, provide recommendations that would be benefici..
Create a copy of your simulation results. Copy and paste the first five columns. Develop both two-teller and three-teller process plans.
1 in the big five model of personality conscientiousness refers to .a. the degree to which someone is calm enthusiastic
Which method would you suggest using to predict future sales- a linear trend equation b trend-adjusted exponential smoothing? Why?
Suppose production manager is told to reduce safety stock of this item by 100 units. If this is done, illustrate what will new service probability be. Solve this problem.
Calculate the financial ratios (show your calculations) for the company using Yahoo!®Finance to locate its two most recent annual financial statements. Be careful not to use quarterly information. Include the ratios for both years.
The growth in the use of 3PLs has been steadily increasing over the past decade. As stated in the text, there are often good reasons to outsource all or part of the transportation function, but there are also downside risks. As the VP for Logistics i..
A review of the service call records of Paul’s Plumbing indicates that the time taken for a service call can be represented by a normal distribution with mean 50 minutes and standard deviation 10 minutes. What is the probability that a service call t..
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