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In November 2017 EA launched the new game Star Wars Battlefront. The game ignited a storm of controversy around the release of the game that required brand management from EA.
What was the controversy?
Why was there such a backlash from the gaming community over the game?
How was EA’s stock price impacted?
In retrospect would you recommend EA take different actions? Why
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Write a 1,050- to 1,400-word paper in which you complete the following:
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