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Assume you are given the task of developing retail packaging for a new product. The product and package will be produced in a small town in China and then shipped and sold in the United States.
The product will be small runs at first and the package will be a folding carton with a three color print.
What print methods might you consider for the first smaller runs? Would you change to a different method if the product does well and goes into larger production runs? Justify your reasoning and considerations.
Were Mattel's responses to the toy recalls appropriate? Why or why not? What are the supply chain risk issues for Mattel when using suppliers in a distantly located and develo
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