What positioning do you recommend yue sai have in china

Assignment Help Business Management

Reference no: EM131399350

LOREAL CASE DISCUSSION QUESTIONS

Please answer the case discussion questions.

Each case analysis report should be >= 600 words. Reports < 600 words will receive no or partial points.

1. What positioning do you recommend Yue Sai have in China? What are the pros and cons of a lifestyle positioning compared to a more concrete positioning on functional benefits? Who should be Yue Sai's targeted customers?

2. Should Yue Sai be an independent brand, or should it be linked in any way to Loreal brand? Why?

3. How will you choose the price, promotion (objectives, message, mix of promotion methods), product (formulation and packaging), and distribution that will allow Yue Sai to reach both short-term and long-term goals?

Attachment:- Loreal_in_China_Case_Study.rar

Reference no: EM131399350

Questions Cloud

File storage and management : Managing files and folders may seem like mundane work, but file storage and management is one of the most critical operations a technician can master.

Discuss about the health care spiritual needs : Spiritual Needs Assessment Grand Canyon University HLT-310V Spirituality in Health Care Spiritual Needs Assessment On a daily basis health care professionals work with patients and families that have their own specific values, beliefs, ethics, and..

Are there any notable outliers in the data : Create a stem-and-leaf plot of the data.- Are there any notable outliers in the data?- How would you describe the shape of the data?

Write about the movie - deadpool : Write about the movie - Deadpool 2016 - A good popular review will be approximately 500 - 750 words and should not include filler words such as "very".

What positioning do you recommend yue sai have in china : What positioning do you recommend Yue Sai have in China? What are the pros and cons of a lifestyle positioning compared to a more concrete positioning on functional benefits? Who should be Yue Sai's targeted customers?

Consider the cutting stock problem : Consider the cutting stock problem that arises when a company manufactures sheets of standard width 100 and has commitments to supply 40 sections of width 40, 60 sections of width 24, and 80 sections of width 18. Find an initial basic feasible soluti..

Local government cybersecurity : Partnerships for Improving State and Local Government Cybersecurity Prepare a one page briefing statement (3 to 5 paragraphs) for a group of state government employees and local government city managers who are interested in learning more about th..

Discuss the pros and cons of the layout of entities : In 50 words or less, discuss the pros and cons of the layout of entities and attributes on the home page

Define the five phases of behavior assessment : First state and define the five phases of behavior assessment. Pick two of the five phases and discuss in your own words: What a behavior analyst is supposed to do during the phase. Why it is included in behavior assessment.Why is this particular ..

User Account

All Pages