What needs is susan attempting to satisfy in each instance

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Read case study below "Susan Lee - Service Consumer" and address the case study questions at the end. You should aim to provide three (3) types pages in total - approximately 1,000 to 1,200 words.

Case Study Questions

1. Identify each of the services that Susan Lee has used or is planning to use.

2. What needs is she attempting to satisfy in each instance?

3. In each case, are there any alternative goods or services (including self-service) that could solve her need? Outline the effectiveness of these alternatives in the ability to address Susan's needs, wants and expectations.

4. What similarities and differences are there between the dry-cleaning store and the hair salon? What could each learn from studying the other?

Reference no: EM13888444

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