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Case study - Weymouth Steel Corporation
1. What key audiences need to be addressed in Weymouth's communication of good and bad news?
2. Where do their interest conflict? Overlap?
3. Most business communication involves good news for some audiences, bad news for others. What does this imply about how Weymouth should send its messages?
4. What is Weymouth doing-telling, selling, consulting, joining?
5. What media should Weymouth be using to send its messages?
Attachment:- Case Study.rar
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