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1. Situational Overview: What are the strengths and weaknesses of the RBS brand?
2. Past Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions?
3. Push vs. Pull: Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, low-price grocery item in a mature market setting.
4. Recommendation: What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make them more effective?
5. Pro Forma Income Statement: Develop a pro forma income statement based on your recommendation. Address the long-term strategic implications for your decision.
Ensure the pro forma income statement is complete and correct. Ensure you clearly identify the relevant long-term implications of your decision.
A firm produces 4,000 units of output using 500 workers. Marginal cost is $10, the wage rate is $160, and total fixed cost is $100,000. What is the marginal product of labor?
What is the equilibrium price and equilibrium quantity of bicycles in Wheelerville? Calculate the value of consumer surplus, producer surplus, and total surplus in this market.
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1. you have been working with each environment individually now its time to integrate and synthesize.2. perform
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What makes the market of personal computers a good example of perfect competition and what you think are the most important competitive advantages in such a perfectly competitive market?
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