What is the main thrust of crm systems

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What is the main thrust of CRM systems in contributing to operational excellence?

Companies with effective customer relationship management systems realize many benefits, including increased customer satisfaction, reduced direct-marketing costs, more effective marketing, and lower costs for customer acquisition and retention. Information form CRM systems increases sales revenue by identifying the most profitable customers and segments for focused marketing and cross-selling.

Reference no: EM13226808

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What is the main thrust of crm systems : What is the main thrust of CRM systems in contributing to operational excellence - Information form CRM systems increases sales revenue by identifying the most profitable customers and segments for focused marketing and cross-selling.

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Explain about operational crm : Analytical CRM includes applications that analyze customer data generated by operational CRM applications to provide information for improving business performance.

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