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Ella gibbons works for a company which manufactures motorized recreational vehicles for young adults between the ages of 18 and 29. Her company is considering developing a line of smaller, motorized versions for kids 10 to 15 years old age. the company is, however, unsure about two things" whether they have the capital to develop the product and whether there is a market for the product. Ella has been given the task of doing research to answer these questions:
A) give an example of the type of internal information ella would need to gather to help determine if the company had enough capital to develop the product.
b) what is the demographic data and why would demographic data be helpful to ella in trying to determine if there is a market for the new product?( this is a two part question)
c) give an example of two external resources ella might use to help answer the question about whether there is a market for the product.
d) In using the internet for research, how would a search engine be helpful to ella?
E) Once ella has accessed a web site, how would she search the site for the information she wants?
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