Reference no: EM131375805
Discussion
1. Just to make sure that there's no confusion, I wanted to note that we're not asking for a definition of creativity as noted here and in neighboring opening-topic posts, but that we want to get at what we can do to both foster creativity and do so within pragmatic parameters?
2. Class, let's try some simple questions that have some complicated answers. What is the big risk for an ad that uses humor? How about the risks for an ad that uses sex appeal or fear?
3. Many people have great ideas but are unable to execute! These two capabilities - strategy and execution are the dynamic duo that we all need to understand. When there's a mismatch, the difference between what we mean to say and what the consumer perceives can be vastly different. Is it possible that an ad sets out with one really great objective and then ends up with quite a refined or different purpose, maybe not even the originally intended purpose? Can you find a similar example?
4. Henry Ford pioneered and dominated the mass automobile market in the early 1900's when he first came out with the Model T. After a few years of success, reporters and insiders alike started bugging Ford about making the T in different colors to appeal to consumers. Hence his famous quote, "I'll be happy to sell you a car in any color that you want, as long as it is black..." Ford subsequently lost a tremendous amount of sales to some up-start whipper-snappers, the Chevrolet Brothers, who pounced on the opportunity. Being extremely revolutionary with consumer products, something that we now take for granted, they took on the automobile giant by offering their cars in several different colors. Needless to say, when Ford came out with his next generation car, the Model A, he too offered it in a variety of colors as well...Color can have a profound impact on us, but is color all there is to it? While we wouldn't notice the difference today, for back then, Chevrolet's also had softer lines, a little more bling, and were considered to be all around far better looking than the T. So, ignoring color for today, what else or other aesthetics can impact us, stemming from a product/service or ad?
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Nature of the research
: a. A minimum of two (2) scholarly, primary sources are required. b. Given the nature of the research, current literature is preferred (within 5 years).
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Infectious or emerging pandemics for public health
: What facilities and procedures does your organization or your local fire district/hospital have in place for infectious or emerging pandemics for public health preparedness during disasters or emergencies? Do you believe that the facility or pract..
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What are the options market value and the price of the stock
: The exercise price on one of Flanagan Company's options is $15, its exercise value is $22, and its time value is $5. What are the option's market value and the price of the stock?
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When one u.s. dollar could be exchanged for 120 yen
: A country in southeast Asia states its gross domestic product in terms of yen. Assume that last year its GDP was 50 billion yen when one U.S. dollar could be exchanged for 120 yen?
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What is the big risk for an ad that uses humor
: Class, let's try some simple questions that have some complicated answers. What is the big risk for an ad that uses humor? How about the risks for an ad that uses sex appeal or fear?
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Consider the role of it in the supply chain
: Consider the role of IT in the supply chain. Some of the advantages of using IT include visibility, consumer behavior, competition, and speed. Select one advantage, and describe how IT improves the supply chain by using that advantage. Include a real..
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Freestanding restaurant and a hotel restaurant
: Compare and contrast a freestanding restaurant and a hotel restaurant to differentiate them (in terms of demographics served, traffic patterns, etc.).
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Find the price of a call option on the stock
: The current price of a stock is $15. In 6 months, the price will be either $18 or $13. The annual risk-free rate is 6 percent. Find the price of a call option on the stock that has an exercise price of $14 and that expires in 6 months.
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Dealt with resistance to change
: Tell us a case where you dealt with resistance to change. It can be a leadership experience, or from your personal lives. How did you manage the resistance to change?
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