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What is meant by permission marketing

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Reference no: EM131177445

Email Marketing Exercise

We will take a closer look at the various levels of permission involved in e-mail marketing and the evolution of e-mail marketing from spam to customer engagement. Complete the following assignment:

• Please read the Sun Sentinel article titled Hollywood Firm Accused of Obamacare Spam and answer the following questions:

• What is meant by permission marketing?

• The firm described in the article is accused of using deceptive practices to entice consumers to purchase insurance.

• Have you received emails like these?

• What actions, if any, have you taken to limit the permissions of the sender?

• Why or why not?

• In your chapter reading, you learned about the CAN-SPAM law.

• From your perspective, is the CAN-SPAM law working?

• Why or why not?

Your completed assignment should be at least 1 page.

Textbook reference: Chapters 7 & 8

Roberts, M. L., & Zahay, D. (2013, 2008). Internet Marketing: Intergrating ONline and

Offline Strategies, (3rd ed.). Mason, OH: South-Western.

Reference no: EM131177445

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