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What is market segmentation

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Reference no: EM131260740

1. What is market segmentation?

2. Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior.

3. In your own words, what are the characteristics of the four types of business legal entities?

4. How does the cultural environment affect international marketing activities?

5. Describe the advantages and disadvantages of a flat versus tall organizational structure.

6. Explain the concept of employees as stakeholders in your own words

Reference no: EM131260740

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