What information should you include in an advertisement

Assignment Help Marketing Management

Reference no: EM131019550

Written Questions and answers:

Describe the following principles:

EQUALOPPORTUNITY

ETHICAL PRINCIPLES

CODES OF PRACTICE

PRIVACY LAW

OCCUPATIONAL HEALTH AND SAFETY

What information should you include in an advertisement?

As a minimum, what information should you include in a media announcement?

You are to re-write this press release to be more effective.

Short Wristies keep hands warm wherever you are

Geelong, Victoria. Wristies, Inc. announces its newest style of finger less gloves - Short Wristies. Great to wear when hands are cold but fingers need dexterity, Short Wristies are excellent indoor and outdoor gloves, for running errands or keeping hands warm at the computer. Short Wristies are made of Malden Mills Polartec fleece fabric and join both Original Wristies and Heated Wristies styles. Known for its original version designed to keep wrists and hands warm both as a glove liner and finger less glove, Short Wristies have all the warmth, softness, and comfort except in a shorter length. The first pair of Wristies was invented ten years ago by then 10 year old K-K Gregory to cover the gap between the coat and mitten, and keep ice and snow from wrists, or drafts of air conditioning freezing hands.

Ms. Gregory solved these problems by inventing Wristies during a snow fort building session with her brother. A week later Wristies were tested by her Girl Guides® troop and K-K was told to "make more!" She contacted an attorney, started the patent process, within a year obtained a trademark for the name "Wristies," and started a company! Wristies have won numerous awards and are available in all sizes, from toddlers to adult large, ranging in price from $7.00 to $17.50 and in a variety of colours. Heated and new Short Wristies are available in adult sizes small and large. Short Wristies retail for $9.50.

"I've been wearing Short Wristies everywhere," says customer Lori Smith. "In school, great for waiting at the train station, and at home when it was cold." Tens of thousands of Wristies have been sold worldwide through catalogues, retail stores, mail order, and the Wristies' web site, www.wristies.com.

Heated Wristies were introduced several years ago from a customer who wore Wristies and bought mini hand warmers for extra warmth. Built with a pocket inside, Heated Wristies hold mini hand warmers providing with up to 7 hours of heat either on the palm or back of the hand. These, too, can be worn under mittens. "Just covering the back of your hand and wrist area helps the circulation in your whole hand, even your fingertips. But add the heat and you'll really stay warmer!" says K-K.

Short Wristies are the latest for keeping hands warm, and each tag tells the story of young entrepreneurship. Wristies are available at select retail stores, catalogues, and on the web, www.wristies.com. For more information, visit Wristies' web site or phone, 1300 111 222.

What considerations should you make when timing the launch of a product?

What time of year may it be best to launch a new sparkling wine?

Lit 6 different types of client function events that you could run when promoting a product or service.

List 6 different reasons to use client functions.

What is an employee function?

How can you use the internet for promotions? (list 6)

What information should you include in a promotional action plan? (list 6 main points)

List 7 different personal you may need to include in a promotional project

When choosing a venue for a promotional activity, what should you consider?

When defining job responsibilities for promotional support staff, what should you consider?(2M)

What are the issues with measuring success purely on sales figures?

Describe how you would perform a sales analysis?

What metric could you use to measure how many times the organisations inventory is "turned over / sold" on average (the stock turnover rate)

Reference no: EM131019550

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