What environmental issues new belgium brewing company work

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Comparative Business Ethics and Social Responsibility Case Study Assignment

CASE - New Belgium Brewing: Engaging in Sustainable Social Responsibility


1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?

2. Do you agree that New Belgium's focus on social responsibility provides a key competitive advantage for the company? Why or why not?

3. Some segments of society contend that companies that sell alcoholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products. Do you believe that New Belgium's actions and initiatives are indicative of a socially responsible corporation? Why or why not?

Format: Report format, times new roman, 12 point, 1.5 line spacing. The report needs to consist at least the following:

a. Executive Summary: ideally one page but no more than two.

b. Sections 1: Introduction

c. Section 2: Main body of the report consisting the 3 questions at the end of case study

d. Sections 3: Conclusions,

e. Reference List (10-20 references).

Case Study link -


Reference no: EM131225473

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9/29/2016 8:25:12 AM

You must address each of the 3 case questions at the end of the case study. You must submit a soft copy to the Blackboard 'Final submission link', wait an hour, then print the blackboard safe assign report and attach it to your hard copy. Sign and attach an assignment cover sheet to your hard copy, then submit the hard copy to the lecturer in class. The percentage matching on safe assign must be no more than 15% with relevant Harvard references included.


9/29/2016 8:25:06 AM

In groups of 4-5 students each group must read and complete a case study report based on the case New Belgium Brewing: Engaging in Sustainable Social Responsibility found in the 10th edition of the prescribed Business Ethics text book by Ferrell | Fraedrich on page 437. You are not allowed to submit on your own as an individual. Each group will complete a detailed analysis and present a 3000 word report of your analysis to your lecturer. You must engage in additional research to gather more background information as well as current information on the company and situation.

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