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Reread what this chapter has to say about the external and internal analyses that might help you evaluate a new venture opportunity. To assess the impact of these factors on your business idea, go to the website of Bplans.com (http://www.bplans.com/st/#), and click on the link to Success Potential Quiz. The quiz will appear in another window.
a. Take the quiz, and print out your score.
b. What does your score imply for the future of your business?
Suggest two (2) strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course?
What challenges will you face in a negotiation if you are an external and your opponent is an internal? What steps could you take to approach the negotiation proactively?
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