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What does the case title beyond blue mean

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Assignment: IBM and Multibusiness Strategy

Based upon the information in this unit's readings, create a post that answers the following:

1. What is IBM's corporate or multibusiness strategy for the twenty-first century, and how is it different from its long-standing strategy?
2. What does the case title "Beyond Blue" mean?

Attachment:- ibm.rar

Reference no: EM131403936

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