What do they mean by a person long-run self

Reference no: EM131020720

In an article in the Quarterly Journal of Economics, Ted O'Donoghue and Matthew Rabin make the following observation: "People have self-control problems caused by a tendency to pursue immediate gratification in a way that their ‘long-run selves' do not appreciate." What do they mean by a person's "long-run self "? Give two examples of people pursuing immediate gratification that their longrun selves would not appreciate.

Reference no: EM131020720

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