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In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it. Choose three individuals from among these 17 creative thinkers. Research them. What did each of the individuals contribute to the world?
How was each of their contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
Are there certain defining characteristics shared among all of the individuals?
Why do you think Apple chose these individuals to appear in this advertisement?
Summarize your findings in a 700- to 1,050-word document.
Format your assignment according to appropriate course level APA guidelines.
Mr. Bill. S. Preston, Esq., purchased a new house for $150,000. He paid $25,000 upfront and agreed to pay the rest over the next 10 years in 10 equal annual payments that include principal payments plus 14 percent compound interest on the unpaid bala..
Conduct an article research regarding an aspect of airport security in terms of technology, issues, human factors, legalities etc. Summarize the article and correlate the reading to the current module. You must have the proper citation.
A production line has three machines A, B, and C, with reliabilities of .99, .96, and .93, respectively. The machines are arranged so that if one breaks down, the others must shut down. Engineers are weighing two alternative designs for increasing th..
A group of three friends, all college roommates, started a sports goods retail business in a partnership 25 years ago, which grew to 125 stores spread across the eastern part of the United States. The partners are adamant. They have been doing this f..
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Explain the six steps of conducting a job analysis and discuss how the information is used.
Design the steel framework shown below at minimum cost. The cost of each horizontal member in one direction is $20w and in the other direction it’s $30d.The cost of a vertical column is $50h. The length units are in meters. The frame must enclose a t..
What is the cost variance, schedule variance, toss performance index, and schedule performance index for this project? How is the project doing? Is it still ahead of schedule or behind? Is it under budget or over to Budget. Use the Cost performance i..
Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?
How have anti-dumping and anti-trust laws affected global competition within this segment? What is the role of domestic government institutions to the competitiveness of the three firms?
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