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(Compensation 12th edition) Select a company you are familiar with (can be the one you work for) and analyze the approach the company uses to pay a specific position (i.e., customer service representative, etc.). Infer its compensation strategy using the five dimensions (objectives, alignment, competitiveness, employee considerations, and management). What business strategy does it seem to “fit” (i.e., cost cutter, customer-centered, innovator, or something else)?
Compare and contrast an existing organization’s three major functions (i.e., finance, marketing, and operations), and then justify the interdependence that operations have to
Why is marketing to women so bad? How well do you feel marketers target women segments? Compare and contrast the issues involved in targeting women to targeting other kinds of
A firm hosts data-mining servers and performs data mining for other companies that do not desire the costs of hardware, software, or expertise to data mine their data. The fir
It is important for change to be an acceptable entity as it relates to templates. The old adage of "necessity is the mother of invention" should ring true. While a the templat
What kinds of people are likely to be the audience of your marketing research efforts? How might you present your findings differently based on different potential audiences?
Fresnas Inc., an oil refinery, buys crude oil and converts it into various products such as gasoline, kersosene, and diesel fuel. Fresnas Inc., then, sells these products to o
What is a performance gap? What approach would you take to closing a performance gap? What is an opportunity gap? How would you use strategy to close an opportunity gap?
Why is a career development plan important to develop personally, even if your company doesn't have a formal plan in place? List at least three reasons and explain each reason
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