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The Millennium Valve Project
Pointp Products manufactures valves for controlling the water level in industrial tanks. It had concentrated on products for the construction industry (valves for newly installed tanks), but now wants to move into the much larger and more lucrative replacement market. Whereas annual demand for new valves is about 100000, it is about 1 million for replacement valves. The company's President Ulrich Fitch envisioned a new valve, the Millennium Valve, as a way to gain a share in the tank-valve replacement market. Pointp's objective was to design and produce the Millennium Valve to be of superior quality and lower cost than the competition.
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