What are four challenges to the marketing research industry

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- What is the advantage in a firm having its own formal marketing research department? Explain three different ways such a department may be internally organized.

- What are four challenges to the marketing research industry?

- Explain why sugging and frugging are bad for marketing researchers.

- Describe two examples of the types of studies in each of the four classes of marketing research studies

- What are marketing, marketing concept, marketing strategy, and marketing research? Explain the role of marketing research in the process of marketing management, marketing concept and marketing strategy.

Reference no: EM131126293

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