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Variables used for segmenting consumer markets

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Reference no: EM131415043

In an approximately 500-word response, address the following issues/questions:

  • Critically evaluate two variables/criteria that are often used in consumer segmentation.
  • Segment a market of your choice and describe the derived groups (the segmentation should be theoretical and should be based on secondary sources and your personal and professional experience-no data collection is needed).
  • In formulating your Key Concept Exercise, consider the following questions:
    • What are the criteria/variables used for segmenting consumer markets?
    • What segmentation tools can you apply in a consumer market?

Reference no: EM131415043

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