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Using the sample marketing plan inmarketing and management

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Reference no: EM13392540

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan inMarketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

  1.     Executive summary
  2.     Situational analysis
  3.     Market growth potential and competitive analysis
  4.     Segmentation, target market, and positioning
  5.     Pricing and distribution strategies
  6.     Marketing communication plan
  7.     Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
  8.     Intended marketing objectives for Y1, Y2, and Y3
  9.     Implementation milestones
  10.     Evaluation and control metrics and methodology to measure performance
  11.     Contingency planning

 

Reference no: EM13392540

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