Reference no: EM13393200

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

•     Executive summary
•     Situational analysis
•     Market growth potential and competitive analysis
•     Segmentation, target market, and positioning
•     Pricing and distribution strategies
•     Marketing communication plan
•     Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
•     Intended marketing objectives for Y1, Y2, and Y3
•     Implementation milestones
•     Evaluation and control metrics and methodology to measure performance
•     Contingency planning