Undertake pestel analysis of the zambian market

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Reference no: EM132201909

Healthier Foods Inc. evolved from a local supermarket for natural and health foods in South Africa into one of the largest retail grocery chains specialising in organic foods and aims at the higher end of the retail grocery market. It carries a broad product range which includes bread, fish, vegetables, wines and cheeses and wishes to make the shopping experience for the consumer one of pleasure, with its décor and store layout. The top management is now considering whether they should pursue a strategy of growth and enter into the Zambian Retail Grocery market where they believe there will be a good market for their products, as consumers are becoming more health conscious. You have been given a task by your manager the Corporate Planning Executive, to undertake an analysis of the Retail Grocery industry in Zambia. a) Undertake a PESTEL analysis of the Zambian market, identifying from the analysis the key opportunities and threats for Healthier Foods Inc. b) From the analysis in (a) above, would you recommend that Healthier Foods Inc. invests in the Zambian market? Justify your answer.

Reference no: EM132201909

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