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Craft Marine is a medium sized manufacturer of freshwater fishing and ski boats (last year sales = $100 million). Its boats are sold in the mid-section of the U.S. (e.g., from Texas up through Missouri, Illinois, Wisconsin, Michigan, and Minnesota). Last year, Craft spent $2.5 million on advertising. This year, Craft is planning to expand distribution to the east and west coasts (where it is not well-known), by adding new dealers. Given this scenario, what should Craft take into consideration when determining its advertising budget for the coming year? Draw upon your understanding of consumer behavior to discuss and explain the concepts and logic that should drive the decision making process in this particular case.
From a personal or professional experience base, provide an example of where the use of either a distribution or network model would have been good to use to obtain an optimum decision. Please explain why you have this opinion
What are some of the principle reasons that alternative teams are becoming key elements in the design of contemporary organizational forms
K=35,000lb/in^2 and n=0.40 for a metal used in a forming operation in which the workpart is reduced in cross-sectional area by stretching.
Identify and explain short term incentives and long term incentives and the importance of each in a compensation strategy.
You mentioned several technologies that can help track and plan the movement and storage of goods. What about a small business that cannot afford expensive technology, are there some simple practices that they might use to improve their supply chain ..
Why are large businesses with an entrepreneurial orientation more likely to be innovative or intrapreneurial. How do autonomy, innovativeness, proactiveness, aggressiveness, and risk-taking contribute to intrapreneurial success
A manufacturing company has been inspecting units of output from a process. Each product inspected is evaluated on five criteria. If the unit does not meet standards for the criteria it counts as a defect for the unit. Each unit could have as few a..
Harbor Dunes Golf Course was recently honored as one of the top public golf courses in South Carolina. The course is situated on land that was once a rice plantation, offers some of the best views of saltwater marshes available in the Carolinas.
What is a problem parameter; give examples of parameters in a decision model. Define decision variable. Give some examples of decision variables in a decision model. Discuss what you learned from watching the video on the history of management.
From the video the fruit guys, determine the Fruit Guys business strategy. Identify three other businesses that could use the five questions the Fruit Guys used to determine effectiveness and identify three businesses in which the business strategy w..
It is sometimes argued that a matrix organization can serve as a mechanism for achieving strategic fit— the achievements of synergies across related business units resulting in a combined performance that is greater than units could achieve if they o..
A local market research firm has just won a contract for several thousand small projects involving data gathering and statistical analysis. In the past, the firm has assigned each project to a single member of its highly-trained professional staff.
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