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If you were to start a franchise company, who would you ask to serve on your corporate board? The key to a successful board is to include people who think differently than you do, and who bring some additional expertise to the table. For this assignment, assume you are the founder/CEO of a new franchise company. Describe the type of business you will franchise (i.e., fast food restaurant, printing company, coaching business, etc.). Then develop a list of people (specific names are optional) and the expertise they will bring to the board. The emphasis in this assignment is on the expertise. What expertise will you need to advise you and help you build a successful franchise business?
Describe the types and sources of information available to the marketer for use in segmenting and profiling markets. What information sources were available to you for use in your segmentation exercise?
What are the 5 elements that stroke you the most in Indian consumer culture, What are the 5 retail specificities (any type of format) that grabbed your attention in India, 3. How is luxury (and also the idea of sacredness) expressed in Indian r..
What do you understand by the term branding The organisational brand defines how the organization best meets its customers' needs in unique and compelling ways. Discuss the statement with reference to relevant brand indentities
Who your target market is? Define by age/social/group/attitudes/where they are the gap in the market? Research that supports this and what unsatisfied needs you are meeting?
Discuss the impact of marketing strategy on profit in 2 business.
Case study - Tata Motors rejigs car strategy to regain share - prepare discussions with market research professionals so that you can commission relevant and useful research, understand the research findings and improve the effectiveness of the org..
What is your overall thought on their place in society as it relates to marketing? Do they replace traditional Web sites? Is the desktop computer dead? What about the laptop?
Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.
Write a Research Report Review regarding recent research in the field of ergonomics and/or human factors design considerations:
The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.
Briefly describe the destination you chose. Include the tourism Web site in your post - what triggers do you think influenced this destination to market itself internationally?
least squares line on your scatter diagram, scatter plot, point estimator for a population mean, Simple random sampling, Systematic sampling, Cluster sampling.
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