### The purpose of analyzing the return on assets

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1. Suppose you have been asked by a firm to assess the impact on return on assets of outsourcing transportation. Currently the firm uses a private truck fleet and is considering a switch to a third-party transportation company. Which aspects of the strategic profit model would be affected?

2. How can the strategic profit model be integrated with cost/revenue analysis for the purpose of analyzing the return on assets from servicing a specific customer account?

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