The institution-based view of multinational strategy

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Between 2004 and 2011, the CEO for Bayer MaterialScience North America (BMS NA) was Greg Babe. Analyze Babe's proposal from the institution-based view of multinational strategy. Give the main reason(s) why Mr. Babe took the risk of using the framework of formal and informal internal institutions for his proposal.

Reference no: EM131437162

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