The cost of the research project before approving

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The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

a) Step 1 - defining the problem

b) Step 4 - analyzing the information

c) Step 5 - drafting the report

d) Step 2 - developing the research plan

Reference no: EM131231024

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