Reference no: EM13864111

Management Majors:

Develop a business plan for a start-up company that plans to sell a product or service in a local market, national market or on the Internet. You should select one of your favorite products as the basis for the company or you can invent a product.

After selecting your hypothetical company for your business plan, you should be able to answer the following questions:

• What is your hypothetical company?

• How does it meet the requirements for your assigned degree program scenario?

After choosing your hypothetical company, explain how does it meet the requirements for your assigned degree program scenario. I have to send this to my teacher for approval of the start up company before moving on. Just message this part to me and I will send it to him. Once his approval of the idea (most likely the same day), I will message back immediately for you to proceed.

Craft a title page for your hypothetical company.

Create a business plan for your hypothetical start-up company in which you do the following:

Note: You are required to utilize both the attached "Business Plan Template" and the attached "Financial Plan Template" in creating your business plan. If the attached WGU templates are not completed and submitted, your work will automatically be returned to you without being evaluated.

A. Write an executive summary (suggested length of 1-2 pages) in which you do the following:

1. Identify the company's name and location.

2. Describe the mission of the company.

3. Discuss two business goals in support of the company's mission.

4. Discuss three keys to success for the company.

B. Write a company summary (suggested length of 4-6 pages) in which you do the following:

1. Describe the history of the industry in which the company will operate.

2. Identify the legal form that the company will take.

3. Describe the location and type of facilities needed for the company.

4. Describe the management structure, including key positions and specific responsibilities.

5. Describe the products and services offered by the company.

C. Develop a market analysis (suggested length of 3-5 pages) in which you do the following:

1. Describe the target market for the company's products and services, including the specific location, demographics, etc.

2. Complete an industry analysis for the company, including current trends and statistics.

3. Complete a four-square SWOT analysis for the company in which you do the following:

a. Identify three strengths, three weaknesses, three opportunities, and three threats.

b. Explain each of the identified strengths, weaknesses, opportunities, and threats.

D. Develop a market strategy (suggested length of 3-6 pages) in which you do the following:

1. Discuss each of the four Ps of marketing as they relate to the company's products and services.

2. Develop a price list for the company's products and services.

3. Develop a promotional strategy including specific tasks, target dates, and responsible parties.

4. Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.

Note: The sales forecast will be used as the basis for your revenue in your financial statements.

E. Develop an implementation strategy (suggested length of 3-6 pages) in which you do the following:

1. Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.

2. Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones.

F. Calculate and develop the financial statements and projections (suggested length of 2 pages) for the first year of business by doing the following:

1. Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.

2. Develop a forecasted balance sheet for the end of year one.

G. Write a financial report (suggested length of 1-2 pages) in which you do the following:

1. Summarize the financial projections and the assumptions used in estimating the financial statements.

2. Describe the company's financial position at the end of the first year.

3. Describe the company's initial and future estimated capital/investment needs.

H. When you use sources, include all in-text citations and references in APA format.

Note: When using sources to support ideas and elements in an assessment, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the assessment.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from outside sources, even if cited correctly.

1. Review and organize required sections of your capstone business plan.

2. Run spell check and remove all green/red lines from the document.

3. Check your formatting to make sure that you have used the same format throughout the document.

4. Read the finalized business plan closely to ensure your sentences are clear and concise.

5. If you used references, make sure that you cite them using APA style.