Strategic considerations to justify a project

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Reference no: EM1343460

Strategic Considerations To Justify A Project

Many financial analysts are very skeptical of the use of strategic considerations to justify a project.

This opinion is largely based on the observation that some of the biggest investment disasters were undertaken based on a "strategic" rationale. However, this type of mind-set can lead to a form of managerial myopia in which the only projects that can survive the firm's acceptance hurdle are those for which future cash flows can be easily identified and forecast.

Reference no: EM1343460

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