Social media strategies for segmentation

Assignment Help Operation Management
Reference no: EM132186099

Social Media Strategies for Segmentation This activity is important because marketers today interact with an empowered audience that is engaged in real-time social media conversations across many digital platforms. Social media platforms including Facebook, LinkedIn, and Instagram allow businesses to target their messages to users based on data such as user demographics, interests, and geographic location. Adam has recently been hired to serve as marketing coordinator for Schaafs, a large clothing store with offices across the United States and Canada. Adam’s first task as a new hire is to look at ways that Schaafs can segment its message using social media to reach people in each of the four segmentation bases. The goal of this exercise is to select which social media tools to use when attempting to segment consumers across each of the four segmentation bases: (1) demographic, (2) geographic, (3) psychographic, and (4) behavioral. For each of the social media tactics, select a specific type of segmentation base on which each would be focused. 1. Facebook post targeting customers over the age of 40 2. LinkedIn post to all new college graduates about discounts Schaafs is offering within the first three months after they graduate 3. Snapchat filter for local landmarks featuring Schaafs' largest store in Chicago 4. Facebook message targeted at everyone who lives in Memphis where the company is opening a new office 5. Instagram post of new outdoor clothing line using the hashtag #myadventure 6. Having a brand ambassador post, in a LinkedIn group about men's business suits, the benefits of wearing Schaafs wrinkle-free suits 7. Tweeting out product updates very early in the morning for executives who review social media when they wake up 8. Using Facebook to contact cross-country competitive runners about Schaafs' new athletic line.

Reference no: EM132186099

Questions Cloud

Describe how justification and excuse play a role in cases : Explain the similarities and differences between justification and excuse. Describe how justification and excuse play a role in the cases.
Reflection of integrative managerial issues : Discuss how is the organizations that you selected a reflection of integrative managerial issues?
Comparing the context and consequences of transportation : Comparing the context and consequences of transportation in 1900 and 2018. Do a little preparatory research about the technology,
What is your responsibility as a professional in scenario : What is your responsibility as a professional in this scenario? Defend your response. Does your ethical responsibility take precedence over your personal views?
Social media strategies for segmentation : Activity is important because marketers today interact with empowered audience that is engaged in real-time social media conversations across digital platforms
Explain the nature and types of defenses used in the cases : Explain the nature and types of defenses used in the cases. What evidence was used to demonstrate the defense? Describe the outcome of each case.
Discussion of various social determinants of health : Problems of women in general. Discussion of various social determinants of health behind the women health problem
Find a ongoing current event happening now : Current Events must be at least one page long and double spaced. The content should be based on a global criminal justice event.
Discuss the first challenge of organizational development : Discuss the first challenge of Organizational Development, "Survival," and what steps leadership should implement to overcome these risks.

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd