Seaside resort complex that offers vacationers luxury villas

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Reference no: EM132234320

Pretend you are the owner of a new seaside resort complex that offers vacationers luxury villas, available for rent for a few days, a week, or longer. Consider possible pricing strategies such as cost-plus, yield management, demand based pricing, price skimming, penetration, trial pricing, bundling, etc. After reviewing these concepts in your text, select two and describe how and why you might utilize these pricing strategies with your new resort. Note that not all of these concepts would be applicable for a luxury seaside villa.

Reference no: EM132234320

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