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Research a brand that recently faced a crisis

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Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.

Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:

kmart is the company

Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.

Reference no: EM131241320

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