Question based on advertising management

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Reference no: EM1399932

Reflect on the GEICO commercials you have seen and those discussed in your textbook. One of the things that these ads do is invite the audience to become involved and make an interpretation of the ads.

What types of interpretations might a consumer make that would benefit the brand? What types of interpretations might be detrimental to the brand?


Reference no: EM1399932

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