Product positioning map to evaluate perceptions of firm

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Reference no: EM13100476

We want to use a product-positioning map to evaluate perceptions of our firm and its competitors. What are five criteria we could use to form the axes of these maps? Justify your recommendations.

Reference no: EM13100476

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Product positioning map to evaluate perceptions of firm : We want to use a product-positioning map to evaluate perceptions of our firm and its competitors. What are five criteria we could use to form the axes of these maps?

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