Product bundle pricing, Product Bundle Pricing has become a

Product bundle pricing

Reference no: EM1320995

1. Product Bundle Pricing has become a very popular pricing strategy. Review and compare the current pricing strategies being used by your local cable provider and that offered by DirectTV (www.directtv.com). Are they making the most of product bundle pricing? What suggestions could you offer to improve their competitive positions against one another?

2. Mobile phone manufacturers largely distribute their products through service providers like T-Mobile and AT&T.

a. Why do you believe this is so?
b. Do you think this is the most efficient method?

Reference no: EM1320995

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Product bundle pricing : Product Bundle Pricing has become a very popular pricing strategy. Review and compare the current pricing strategies being used by your local cable provider and that offered by DirectTV (www.directtv.com).

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